MyACUVUE® Thailand is a membership web app on the LINE messenger platform that increases access to eye health services and products. The vision care team decided to do a refresh on the existing platform and conducted user research via an external agency to understand how it could be improved. The J&J design team was then onboarded to continue developing the project.

Project objectives:

1. Implement Home Delivery service to counteract competition
2. Improve the UI of the platform to be more on-brand
3. Acquire more 1st party data; address data security and privacy concerns by bringing the data back from 3rd party agency (Buzzebees) into our data lake

I worked closely with a design lead, running 4 2-week sprints and was responsible for building a style guide and creating hi-fi wireframes for developer handover.